Sony Ericsson Open

The Sony Ericsson Open to be played at the Tennis Center in Crandon Park, features the top 77 men and the top 76 women tennis players from around the globe. Players from 35 countries convene on the purple, hard courts in Key Biscayne.

Committed to become one of the top 3 Itaú Private Banking players in Latin America and to grow our presence in its markets, Itaú Private Bank International will strengthen its presence at the tennis tournament as the official host sponsor.

As a host sponsor, our brand is exposed at the main entrance, four spots on the back wall of the stadium and Grandstand, and many other venues.

By joining forces with the Sony Ericsson Open and gaining access to the fifth largest tennis event in the world, Itaú Private Bank International brand is exposed for 12 days in March and April to over 260,000 people, worldwide television coverage for more than 2,450 hours (Fox Sports, ESPN International, SKY, Eurosport, Globosat), and a Global audience reaching 200 countries.

This is one more step of Itaú Private Bank International to be remembered both professional and personally as a brand of success.